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Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Language
English
Description
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push...
Author
Language
English
Appears on list
Description
Malcolm Gladwell, host of the podcast Revisionist History and number-one best-selling author of The Tipping Point, Blink, Outliers, David and Goliath, and What the Dog Saw, offers a powerful examination of our interactions with strangers - and why they often go wrong. How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach...
Author
Language
English
Description
Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the bestselling author of The Bomber Mafia.
Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between...
Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between...
Author
Accelerated Reader
IL: UG - BL: 7.8 - AR Pts: 13
Language
English
Description
The best-selling author of Blink identifies the qualities of successful people, posing theories about the cultural, family, and idiosyncratic factors that shape high achievers, in a resource that covers such topics as the secrets of software billionaires, why certain cultures are associated with better academic performance, and why the Beatles earned their fame
Author
Series
Accelerated Reader
IL: UG - BL: 8.3 - AR Pts: 13
Language
English
Description
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...
Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Language
English
Formats
Description
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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