Putting your fundraising ducks in a row. Fundraising in a changing economy ; Identifying the fruits of your fundraising passion ; Finding the right perspective : fundraising issues and ethics ; Writing your case statement : your agency's reason to be ; Organizing your team : board members and volunteers ; Creating a winning fundraising plan
donors. Getting the lowdown on your donors ; Meeting your donor ; Cultivating major givers ; Asking for a major gift ; Writing winning grant proposals
Telling your story and building your brand. Connecting for profits : sharing your story by print, mail, and phone ; Projecting your image in the media ; Social networking : what's the connection for your organization? ; Getting the most from e-mail and e-newsletters ; Extending your brand online
Engaging your givers with the right campaigns. Organizing, implementing, and celebrating your annual fund ; Planning a special event ; Building buildings, nonbuildings, and futures : the capital campaign ; Securing major gifts, planned gifts. and the challenge grant ; Engaging the corporate giver ; Building and growing endowments
The part of tens. Ten predictions about fundraising ; Ten (plus one) great opening lines.